For UK trades — electricians, plumbers, builders, roofers, joiners, heating
Tradespeople: every missed enquiry is £200–£2,000 walking out the door.
Phone, WhatsApp, Instagram DMs, Facebook Messenger, website forms. Your AI agent handles all of them while you're on the tools — qualifies the job, books it in, texts you the summary.
Sound familiar?
Four scenes from a trade business missing money.
🛠️
You're up a ladder
Phone buzzes in the van. By the time you get down, they've rung the next sparky on Google.
🛠️
WhatsApp lights up mid-job
Three new enquiries sat in WhatsApp since 11am. You'll reply tonight. Two have already gone elsewhere.
🛠️
Instagram DMs piling up
Someone slid into your DMs asking about a kitchen. That was Tuesday. You saw it Thursday. Cold lead.
🛠️
You're quoting at dinner
7:30pm, fork down, pen out, replying to enquiries that came in six hours ago. This is why you started the business?
What Ona AI does for you
Four things, every channel, every day.
✓
Answers everywhere at once
Phone, WhatsApp, Instagram DMs, Facebook Messenger, website chat, email enquiries. One brain, same tone across all of them.
✓
Qualifies postcode + job + urgency
Filters out of-area and nuisance enquiries on every channel. Flags emergencies for immediate callback.
✓
Books straight into your calendar
Respects your buffers and working hours. Survey visits, emergency callouts, quote appointments — all straight in, no back-and-forth.
✓
Texts you the summary
Structured SMS the moment a lead lands: who, what job, postcode, urgency, preferred callback time. Works whether it came from phone, WhatsApp or a DM.
“
Client storySix weeks in, I haven't taken a work call at home in the evening. Every lead hits my phone as a proper summary the moment it comes in — phone, WhatsApp, website enquiry, doesn't matter where it started.
K
Kenneth
One-man home improvements business · Central Scotland
0
Missed calls in 6 weeks
100%
Leads captured
~12 hrs
Saved per week
Trade-specific flows we build
Real qualifying logic for your trade.
Electricians
EICR flow — number of bedrooms, landlord vs homeowner, urgency, postcode, book survey slot. Emergency callouts (fuseboard tripping) flagged immediately.
Plumbers
Emergency vs booked work triage. Leak = callback in 30 mins. Kitchen install = quote visit next week. Boiler = Gas Safe check flow.
Builders
Quote visits vs call-outs. Asks about drawings, planning permission status, site access, budget range. Qualifies out tyre-kickers before they hit your calendar.
Roofers
Postcode check for coverage, job type (repair vs full re-roof vs flat), chimney/velux, insurance job or homeowner. Urgent leak = same-day callback.
Joiners
Bespoke vs flat-pack, site visit vs measure & make, rough budget. Books survey slots directly in your calendar with buffers for travel.
Heating engineers
Boiler fault vs install vs service, Gas Safe requirements, landlord certs. Breakdown in winter = priority flag to your phone.
Honest answers
The objections every tradesperson asks us.
Honestly? We've not had one refuse yet. On phone calls the voice is warm and natural — not robotic. On WhatsApp and DMs most customers don't realise it's AI until you tell them. If a customer genuinely wants a human, the agent escalates to you immediately.
Your numbers
Work out what you're losing.
Pre-filled with trade averages. Adjust to yours.
Your inputs
Get your free 5-min audit.
I'll personally record a Loom showing which enquiries you're losing and what we'd build to plug the leaks.